THE IT’S MILLER TIME BOAT EXPERIENCE
A custom ride & exclusive experience for lucky sweepstakes winners.
Produced by Foxhole Creative & Molson Coors Beverage Company.
Enter, the It’s Miller Time Boat Experience + the opportunity of a lifetime for fans of Miller Lite, the Jacksonville Jaguars, and the Tampa Bay Buccaneers. Lucky sweepstakes winners cruised to a game in style aboard the eye-catching, double-decker pontoon boat during the 2023 season.
This VIP vessel also made a splash as a head-turning OOH advertising asset as it toured the Hillsborough River in Tampa, Florida, and the Saint John’s River in Jacksonville, Florida.
Multi-Pronged Approach
Before we hit the water, we hit the market to gain impressions, entries, and consumer data.
Mobile
Out-of-Home (OOH)
Digital
On Premise
DIGITAL ADS & SWEEPS
Jacksonville Jaguars Sweepstakes 2023
Tampa Bay Buccaneers Sweepstakes 2023
RESULTS
Miller Lite Jaguars Boat Sweepstakes
Impressions: 3,872,942
CTR: 1.49%
Total Social Clicks 57,706
Miller Lite Buccaneers Boat Sweepstakes
Impressions: 1,073,451
CTR: 1.38%
Total Social Clicks 14,813
BOAT DESIGN & PRODUCTION
Credits
Tim Frank
Producer | Creative Director
Andy Meholick
Producer | Operations Director
Michael Wozney
Producer | Field Marketing | Promotion Video Capture & Edit
Katherine Ross
Producer | Field Marketing
Special thanks to all partners and contributors who worked together to bring the It’s Miller Time Boat Experience to life! Including but not limited to: Captin Drew & Drew Jr, firsts mates, Ryan Foley, David Frank, Danny Zientek, Quenton Frank, & Ryan Burkes, Champion Distributing, Jay Jay Taylor Distributing, the innovative team at Molson Coors Beverage Company, & all of their supporting agencies.
