Leinie on the Lake

A Leinenkugel’s Promotion Aboard the Summer Shandy

Our partnership with Leinenkugel's Brewing Company exemplifies a comprehensive creative journey, showcasing Foxhole Creative's expertise from concept to execution.

The initial goal was clear: to promote the Summer Shandy brand on the picturesque waters of Lake Michigan, utilizing a branded pontoon boat and culminating in an engaging social media contest offering consumers a chance to win a private cruise.

What unfolded was a meticulous, multi-faceted process. Foxhole led the acquisition and customization of the pontoon boat, assembled a dedicated crew, and navigated the legal challenges involving licensing and insurance. We also designed and implemented striking branding elements, produced a series of compelling digital and video assets, and executed a robust social media contest campaign.

DIGITAL AD DISPLAYS & VIDEO PROMOTION

Launched across Facebook, Snapchat, and Instagram, this campaign generated remarkable results

VIDEO RECAP

DIGITAL AD DISPLAY RESULTS

Over the 8-week campaign, we received a CTR of 2.98%.

Facebook Clicks: 37,000

Snapchat Swipe-ups: 8,000

“This strong performance can be attributed to the engaging video assets that draw user’s attention, as well as clear and engaging CTA call-outs. Great job, Foxhole team. To me, this is very successful, and we should use this as a benchmark for promoting future social sweeps.”

- Jeff Schulman, Molson Coors Beverage Company

DESIGN & PRODUCTION

Utilizing a space of 30’x20’, our design team created multiple spaces that blended seamlessly together in a modular design that allowed for multiple entry points. Each of our spaces were designed and built in house by the Foxhole Creative team.

The primary focus was on our Kerrygold “shop” space that resembled an Irish kitchen, incorporating decor and branded elements throughout. We even imported two authentic Ireland mailboxes for an authentic Irish look and feel. Every element was meticulously collected and built to ensure the same quality as the Kerrygold brand itself.

Extending beyond this shop space, we designed and produced an 8’x7’ wall with foliage planter boxes on top, and a vinyl brand message, “May your table always be full.” This Irish blessing was the perfect backdrop for the Sample Station and Prize Wheel Activation.

Lastly, we incorporated a premium photo booth space that produced high quality images utilizing a DSLR camera. We finished the space with custom drapery and branding.

Given the location and timing, our production team was tasked with an early morning set up and immediate tear down following the event to make way for the Hundreds of Thousands of people to make their way downtown to view the dying of the river for St. Patricks Day in Chicago. This 16 hour day required our A team and our A game, and it was pulled off without a hitch for our beloved clients.